7 Split Tests that will improve your Marketing at Gum Disease

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7 Split Tests that will improve your Marketing

By prive@pacbell.net | August 15, 2008

Here comes a marketing tip we all know but too seldome we apply it.

Split-Testing on your online-marketing is a easy to apply marketing tip that can save you a lot of money!

How many times have you read “Test, test, test! You should test to see what works best for you” or something like? Probably very often, right?

The reason you hear it so often is because when it comes to email marketing (as well as any other marketing channel), testing separates the pros from the Joes. It is one thing to think we know what works best, but when we apply a little bit of scientific method to our marketing, we not only find out for sure, we learn more about our visitors and subscribers - and that helps us predict more accurately what will work in the future.

The challenge is often what to test. There are simply so many different options we can test, so unlimited changes we can make to our forms, Headlines, click-areas and other parts of our websites, that it is easy to get stuck on deciding where to start. So, to help you get started with split testing, here are seven split tests you can run on your website to get and retain more subscribers, lower spam complaints, and increase response.

Give these a try and see how they affect your subscribers response.

1) Try a signup form where you ask for name first, then email, and one where you ask first for email, then for the name. Check weather it affects how many people sign up.

2) Try different call to action on your signup form besides the classic “Submit.” Try 2-3 different short phrases, like: “Sign Me Up”, “Send Me ____”, “Keep Me Informed”. then compare opt-in rates. Find out what trigger they respond to.

3) Send one email with personalization in the subject line, and without. Is the reaction of your subsribers diffent?

4) make a split test concerning the time of broadcasting your message. Try three different sending times: first bewtweeen 8AM and 9AM, second between 12PM and 1PM, and last between 4PM and 5PM. Compare open/click rates and analyze what time of day your subscribers reactin better to your emails.

5) Try different Headlines because you know, the headline is one of the vitalst elements in getting the visitors attention. We changed just one word and boosted opn rate 400%!

6) Then test using a button for your call to action against using a text link. Sometimes a good wirtten text link gets more clicks then a colorful, fancy button?

7) For your next broadcast, add a permission reminder (”you are receiving this email because you signed up at ____” etc) in the message.

With all the above tests, compare your clickthrough rates, and your spam complaint rates. Does reminding people why they’re receiving an email make them any more likely to recognize and trust you? Increases it the clcik-trough rate?

If you are looking for a fast way to learn more of this strategies, check our marketing seminar.

To your online-success,

Aaron Maier

Tags: Gum Disease